Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

Probabilistic graph query processing techniques address the challenge of querying networks in which the presence of nodes or edges is uncertain. Such graphs arise in domains as varied as ...

In this Trader Talk TV episode, Paula Bacariza Perez, general manager of data & strategy in EMEA at The Trade Desk, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to discuss ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...