Build a repeatable system for creative experimentation using pre-vetted freelancers, modular briefs, and automated workflows.

New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to ...

LONDON--(BUSINESS WIRE)--Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness ...

Creative testing has become a volume game in paid social, but producing more ads doesn’t automatically improve performance. When accounts become flooded with minor variations, budgets fragment, ...

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta. Widely used bidding and targeting algorithms have left paid ...

NEW YORK--(BUSINESS WIRE)--Marpipe, the first platform to automate the workflow behind creative testing for brands and agencies, has announced its completion of an $8 million Series A funding round.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer ...

Market research startup Ideally is helping creative agencies reduce time wasted looking through data, and instead, cutting through to the main details of its customers. The startup recently raised $13 ...